Work · the lab

Things I've built, not just briefed.

Real products, agents, audits and systems. From strategy and audits to solution design, build and implementation — the whole chain, not just one slice. Every project follows the same loop: research, test, analyse, advance.

How I work

Science first. Then the systems that make it useful.

The way I was trained to work in a lab — observe, test, refine, repeat — is exactly how I build products and fix businesses. A scientist's habit applied to software and business.

Understand deeply

Before touching a tool, I get the real problem — the process, the people, what actually blocks them. Observe before you conclude.

Build for clarity

Agents, platforms and automations people can actually use. If it needs a manual to operate, it isn't finished. Simple beats clever.

Test and advance

Ship, measure, refine. Everything is a lab: real feedback over assumptions, small iterations over big bets that never launch.

Selected projects

Case studies

Click any project to see the brief, what I built, and how it turned out.

PetTech · Product

Platform · design & build

Bondi

A pet-adoption platform that matches shelter dogs with the right adopters through responsible compatibility scoring — profiles, a matching quiz, and dashboards for shelters and adopters.

ProductReactAWS AmplifyUX

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AI Consulting

Premium aesthetics clinic · Madrid

SEO & GEO visibility audit

A full visibility audit for an established clinic: how the site is found across search engines and AI answer engines. Eight dimensions, a clear verdict, and a prioritised remediation plan.

SEOGEOAI visibilityConsulting

One engine, personalised for very different lives — a real-estate agent, a fitness founder, an 80-year-old landowner, and my own work. Assistants that remember, connect to real tools, and get sharper every week.

AI SystemsConnectorsCustom skillsAutomation

A chain of AI agents that took a real-estate venture from raw strategy to a name, a brand and a plan ready to execute — each agent building on the last.

AI AgentsStrategyBrandingAutomation

Designed and built from scratch — a calm, editorial home for everything here. Hand-coded, no template, with SEO and structured data done properly.

WebDesignFront-endSEO

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More in the lab — knowledge systems and other experiments — added here as they're ready to show.

Have something worth building?

Whether it's a platform, an agent, or just making a messy process behave — let's talk.

Get in touch →