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Found, or forgotten.

A clinic with 30 years of reputation — that Google and ChatGPT didn't know existed.

Client
Premium aesthetics clinic · Madrid
My role
Visibility audit & strategy
Scope
Search + AI answer engines
Status
Delivered
SEO & GEO visibility audit dashboard

Thirty years of reputation. A website nobody could find.

Before
✕Invisible for treatment searches nearby
✕Never cited when people ask an AI
✕Traffic lost to smaller competitors
✕A critical issue quietly doing damage
→the audit
After the audit
✓A clear path to page one on Google
✓Structured to be cited by AI assistants
✓Built to earn the traffic her name deserves
✓A prioritised plan her developer can ship

Search is splitting in two: what Google shows, and what AI assistants say. A brand can win offline and still be missing from both.

Audit Crawl & benchmark the whole site Diagnose Find what blocks visibility Prioritise Plan the actions by impact Implement Hand-off to the developer

This audit measured the clinic against the real questions new clients actually ask — in search engines and in ChatGPT, Perplexity and Google's AI answers — and turned the gaps into a plan with a clear order of priorities and a way to measure the results.

The method

Eight dimensions

The site was crawled and benchmarked against real queries — in search engines and in AI answer engines — across eight dimensions.

01

Crawlability

02

Indexation

03

Page intent

04

Titles & meta

05

Internal linking

06

Structured data

07

Citability by AI

08

Answer-first content

Worked across

Search and the AI layer.

Google Search ConsoleSite crawl & indexation analysisStructured data (JSON-LD)Rich Results testingChatGPTPerplexityGoogle AI OverviewsGeminiAI-crawler access checksQuery benchmarkingTechnical SEO

Not sure how visible your business really is?

If people can't find you — on Google or through AI — it's costing you clients. Let's find out where you stand.

Request an audit →
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